Pacific Paint


Achmad SuriawinataPassing through the first milestone of Pacific Paint, was the beginning of a dream from an Indonesian person who was about to start his success. In Segitiga Senen [a business center area in Central Jakarta], Achmad Suriawinata built his business in 1943, a home industry with the brand of decorative paint. Started from a tiny manufacturer, the Pacific Paint business has been developing in four generations, because at that time, there was only one brand of decorative paint, which was available in the local market and available only in limited amount of stocks.

Achmad Suriawinata bequeathed the business and its work ethic since the beginning of Pacific Paint established. He started his business through taking over the modest paint manufacturer owned by a Dutchman. At that time, the business of paint manufacturer was still using the manual process in the formed of panels and drums. Even to sell the products were still using the manual vehicle, bicycling door to door.

Years after, with the hard work and efforts, the Pacific Paint business has been well growing. Thereafter, the local production tools were being added to support the production process and followed by involving the overseas partnerships. In 1970, the production process became much better and efficient. One of them was having a joint venture together with Dainippon Ink & Chemical Inc developing a factory to produce the synthetic resin. Afterward, Pacific Paint also did a breakthrough by setting up its own tin-packaging production. We hired chemistry experts and laboratory technicians to monitor the product quality and consistency.

In the year of 1970-ish, Pacific Paint made a remarkable achievement by gaining the license to produce paint specially made for vessel from a Germany company named “Hempel’s Marine Paint”. Moreover, signed the license of agreement with BASF AG in Germany to produce the automotive paints, and supply the paints to the producer of reputable luxurious cars in the world. One of them is Mercedes Benz and BMW Indonesia.

Along with its success, Pacific Paint expanded its business, in the year of 1980-ish, Pacific Paint moved its factory to Ancol, North Jakarta, in which up to present the factory has expanded and been built in Tangerang and Surabaya areas. Other than that, another achievement that has been made was the collaboration with Carboline International Corporation USA, to produce paint and anti-rustic for heavy metals and supply to an USA prominent Oil Company named “Atlantic Richfield Co” in Asia.

In the year of 1994, Pacific Paint was capable to answer to the occurred economic boom by achieving the ISO 9002 certification, the production efficiency standard and the most famous qualified product in the world.

Now, Pacific Paint has grown in the range of four generations and become one of the big companies in the paint production industry, with the operational coverage along the whole area of Indonesia.

Pacific Paint is one of the Indonesian Companies that produce paints with the comprehensive coverage, including the end-result protection and chemical substances related to paints. Our products consist of the needs for home living up to the commercials usages specifically for automotive, industries and marines. As the addition, we also produce thinners, removers, lacquers, sealers and enamel.

In total, Pacific Paint employs more than 500 workers. Other than owning the results from the updated researches and the expansion department, we also use the production process from the developed countries such as America, German, Swiss and Belgium.

We start as the leading in the paint production business, and keep on undertake varieties of innovations such as implementing the color machines in the stores to offer the better and simple access to our customers.

ACS and QUV computer technology usages have made the company unbeatable for the colors installation in the paint products throughout the sequence production steps.



To become Indonesia’s number one paint solution provider.


  • Uncompromising quality.
  • Continuous desire for improvement and efficiency.
  • Mutual respect, trust and integrity.


Excellent in utilizing technological advances in resource management with an environmentally sound management system to create results that meet the expectations of stakeholders.


Carry out with disciplined procedures for implementing a Quality Management System with environmental insight in all stages of the work process consistently in order to achieve customer satisfaction and mutual benefit.


  • Green Industry Certification as Environmental Friendly Paint Products
  • Indonesian National Standard (SNI) label for all Metrolite products
  • ISO 9001:2015 Certification
  • License Agreement with BASF AG, Germany for Automotive Paint
  • License Agreement with Carboline International Corporation, USA
  • Top 250 Brand Award for Metrolite in 2012
  • Licensed by Transocean Marine Paint, Netherlands
  • Licensed by Hempel’s Marine Paint, Denmark
  • Business Record for the category of a Pioneer of National Paint Industry in Indonesia
  • MURI record for Painting the House of Worship in the most relay
  • The Digital Marketing Social Media Award in the Wood & Iron Paint category for Glotex

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